Wondering when to rebrand your business? Here are the telltale signs, plus how to successfully rebrand through the power of digital marketing.
Business Strategy
The old writing adage of "show don't tell" applies as much to business as it does the burgeoning fiction novel. Decision makers want to see problems being solved. They're motivated by benefits versus specifications, but often, marketing teams can't tell the difference. If you're struggling to discern between adequately describing ...
One of the most valuable assets your business can have is a customer base that not only demonstrates brand loyalty, but also actively participates in the selling and promoting of your products. The key to building and retaining such a devoted fan base is creating an emotional connection between your ...
Inbound marketing is one of the most effective forms of online advertising - attracting potential leads through publishing relevant and engaging content. The best inbound marketers know what content to publish and when to publish it. According to research conducted by HubSpot , 93 percent of companies using inbound marketing ...
Before Hurricane Sandy hit New York, I expected to run 26.2 miles through all five boroughs of New York City, starting in Staten Island and ending in Manhattan. I was volunteering as a guide for a disabled athlete with Achilles, an international organization that helps athletes with disabilities complete long ...
The new HBO series "The Newsroom" features a character (played by Dev Patel of Slumdog Millionaire fame) who performs a job familiar to that of many Scripted writers; he writes the blog. It's not the typical job for a newsroom, but it's really not that surprising. Dev's character is playing ...