Every business needs a website. Moreover, every business needs a blog. You may think you don’t need a blog for your business. Studies show that 81% of businesses that have a blog believe they’re “useful,” “important,” or “critical.” Their blogs help them drive business and keep them competitive in today’s ...
Mailchimp has evolved and changed quite a bit over the years. It's an email marketing service and (now) marketing automation platform. As with most tools, there are elements of Mailchimp that you’ll probably wish were different, but it’s still got that familiar feel. You can use it whenever you need ...
When it comes to content marketing, there's A LOT to know. SEO is just one piece of the puzzle, but it's an important one! Understanding SEO is a continuous learning process. As Stoney deGeyter said, "You can't just 'SEO' your website and be done. It's a forever moving goal post." ...
What is a marketing flywheel and how is it different than the traditional customer funnel? We dive in deep here on this new marketing model.
Content makes the marketing world go around, but the sheer volume required for campaigns can be overwhelming. HubSpot found companies that posted 16 times or more per month enjoyed 3.5 times more visitors than those with up to four posts per month. While the benefits of scaling your content marketing ...
Everyone’s working from home these days, and it’s quite the lifestyle change. Lucky for you, not only are you not alone, but there are plenty of us who have been working from home for years. There are the six things I do as part of my daily routine to avoid going stir crazy while stuck at home.
During these strange and difficult times you may be wondering how you should approach customer outreach or continue with any of your marketing efforts. While there is no one-size-fits-all solution, here are some tips for moving forward in a way that is helpful to your audience and your business:
As a content marketer, you want to make sure you are spending your marketing dollars and time as effectively as possible. Email marketing is still one of the most effective ways you reach your audience and make money. Email makes money. For every $1 you spend on email marketing , ...
Social media platforms give businesses opportunities to recruit new customers, stay connected with existing customers and build influential brands. Unfortunately, a lot of companies make serious mistakes when they try to develop social media campaigns. Make sure your company doesn't fall prey to these common mistakes. They could stunt the ...
Most successful people around the world credit persistence and their daily morning routines for their success. Very often, though, we can get hung up on the end goal, which can distract us from doing things that can get us there. These principles apply to content marketing, too. It's easy to ...