Creating top quality content is only one part of a great content marketing strategy. In order to drive traffic and sales, your content must reach the right audience across multiple channels and platforms. This post dives into where to distribute your content and what to publish across each platform. Social ...
Social media is everywhere. You can't go a day without seeing someone on their phone scrolling through social media or sitting in front of the TV watching people from all over the world posting videos and updates to YouTube. However, it can be hard to figure out which social media ...
Scripted is an online platform that connects brands with writers to create great blog content. Scripted has helped many businesses grow their audience, increase traffic to their site, and generate more revenue. This article will discuss the benefits of hiring a writer from Scripted to help you make your website ...
Every business needs a website. Moreover, every business needs a blog. You may think you don’t need a blog for your business. Studies show that 81% of businesses that have a blog believe they’re “useful,” “important,” or “critical.” Their blogs help them drive business and keep them competitive in today’s ...
Mailchimp has evolved and changed quite a bit over the years. It's an email marketing service and (now) marketing automation platform. As with most tools, there are elements of Mailchimp that you’ll probably wish were different, but it’s still got that familiar feel. You can use it whenever you need ...
When it comes to content marketing, there's A LOT to know. SEO is just one piece of the puzzle, but it's an important one! Understanding SEO is a continuous learning process. As Stoney deGeyter said, "You can't just 'SEO' your website and be done. It's a forever moving goal post." ...
What is a marketing flywheel and how is it different than the traditional customer funnel? We dive in deep here on this new marketing model.
Content makes the marketing world go around, but the sheer volume required for campaigns can be overwhelming. HubSpot found companies that posted 16 times or more per month enjoyed 3.5 times more visitors than those with up to four posts per month. While the benefits of scaling your content marketing ...
Everyone’s working from home these days, and it’s quite the lifestyle change. Lucky for you, not only are you not alone, but there are plenty of us who have been working from home for years. There are the six things I do as part of my daily routine to avoid going stir crazy while stuck at home.
During these strange and difficult times you may be wondering how you should approach customer outreach or continue with any of your marketing efforts. While there is no one-size-fits-all solution, here are some tips for moving forward in a way that is helpful to your audience and your business:
