Every business needs a website. Moreover, every business needs a blog. You may think you don’t need a blog for your business. Studies show that 81% of businesses that have a blog believe they’re “useful,” “important,” or “critical.” Their blogs help them drive business and keep them competitive in today’s ...
Mailchimp has evolved and changed quite a bit over the years. It's an email marketing service and (now) marketing automation platform. As with most tools, there are elements of Mailchimp that you’ll probably wish were different, but it’s still got that familiar feel. You can use it whenever you need ...
If you are in the customer service or consumer products industry, you understand the value of your online presence. 96% of Americans use the internet to do their shopping at least once per year , and e-commerce sales worldwide was 653 billion in 2020. An online presence and standout website ...
Anyone who has stayed remotely up to date in the world's news over the last decade has heard the terms "cryptocurrency" and "Bitcoin" on an unprecedented level. Cryptocurrencies are decentralized digital money based on blockchain technology. They are a revolution in the digital payment world. They have emerged as an ...
Measuring content marketing ROI can be tough. Five influencers, including Joe Pulizzi and Lee Odden, tell us what's most important to them when they're looking at metrics.