Having a blog is an essential part of any modern website. It’s how businesses, influencers, or other professionals keep their followers, customers, or audience up to date with the latest developments. Plus, it’s a great way to present yourself as a thought leader within your industry. Beyond this, blogs are ...
Blogs
Why do our brains love listicles? What makes this content type so effective? Learn the answers to the questions and much more in this listicle about listicles!
Content marketing is not as easy as it seems, especially when trends keep shifting and there are plenty of marketing updates that could drastically affect both strategy and ROI. If you thought you had it all figured out, you might need to do a double-take on your marketing game plan. ...
Content Marketing Institute’s 12th Annual Report was recently released, ranking the top content marketers' goals as 1) generating brand awareness, 2) building credibility and trust, and 3) educating audiences. Explore the benefits of each in more detail and learn how to use them in your own marketing strategy. Generating Brand ...
It's the first week of July; blink, and you'll miss it. As always, the committed team at Scripted has traveled the ends of the internet to gather the hottest topics in content marketing. We will take a closer look at the widespread phenomenon of influencer marketing and how it has ...
We wrap up June with content marketing trends that will help you propel your brand to excellence. People-centric storytelling remains a top draw as more brands promote their campaigns by steering content strategies toward relatable real-life scenarios. While in a similar vein, a growing number of modern consumers and audiences ...
We have entered the penultimate week of June and near the halfway mark of 2022. As a marketer or business owner, you might spend some time evaluating your marketing content performance thus far. It's a critical checkpoint to see what's working and what needs some twitching as we anticipate the ...